6 Generative AI Tools for Marketing and Sales

ChatGPT

OpenAI’s ChatGPT, a free generative AI chatbot, launched in November 2022 and gained popularity in the marketing industry. Trained on GPT 3.5, it offers a user-friendly interface resembling a search engine. Marketing and sales teams leverage ChatGPT for tasks like email writing, social media posts, and blog content creation. While the free version has limitations, ChatGPT Plus, running on GPT-4, offers improved accuracy and less downtime. With pricing tiers ranging from Free to Enterprise, ChatGPT provides a versatile toolset for various marketing needs.

Manychat

Manychat, a generative AI chatbot tool, utilizes GPT-4 for automating conversations across text messaging and social media platforms. Enabling users to build automations with a drag-and-drop interface, Manychat integrates with popular platforms like Mailchimp and HubSpot. However, customization options for conversation templates are limited. Manychat offers Free, Pro, and Premium pricing tiers, with the Pro option priced at $15 per month.

Flick

Flick emerges as a social media tool designed to help users create, tailor hashtags, and schedule posts efficiently. With a drag-and-drop scheduling function and hashtag research feature, Flick aids marketers in reaching a broader audience. However, some users report issues with the auto-publish function and limitations in the mobile app. Flick’s pricing includes Solo, Pro, and Agency tiers, with Solo and Pro plans priced at approximately $14 and $31 per month when billed annually.

Einstein GPT

Salesforce introduced Einstein GPT in March 2023, specifically tailored for marketing and sales teams. This generative AI tool assists in creating personalized emails, generating content for lead generation, and automating workflows within Salesforce’s ecosystem. While native integration benefits existing Salesforce users, it limits accessibility for organizations using different platforms. Pricing details are available upon request.

Rapidely

Rapidely stands out as a content creation tool for social media running on GPT-4. With a centralized hub managing various social media accounts, Rapidely simplifies content creation and offers templates for effective posts. Users can input keywords to generate posts, but the tool’s wording might lack creativity. With Creator, Social Pro, Enterprise, and Agency pricing tiers, Rapidely caters to different user needs, offering a free trial for all but the Enterprise tier.

Jasper

Formerly known as Jarvis, Jasper serves as an AI-powered writing assistant for marketers. This platform excels in generating content aligned with a brand’s voice, style, and multilingual capabilities. Boasting a template library with 50+ options, Jasper aids marketers in overcoming writer’s block and ensuring consistent brand messaging. However, long-form content may sound repetitive. Jasper offers Creator, Teams, and Business pricing tiers, with a 7-day free trial for the former two.

Frequently Asked Questions

Q1: Which generative AI tool is recommended for Salesforce users?

A1: Salesforce users may find Einstein GPT beneficial for its seamless integration with Salesforce’s ecosystem, offering personalized content creation and workflow automation.

Q2: Are there limitations to using ChatGPT's free version for SEO keyword research?

A2: Yes, the free version of ChatGPT may generate outdated information as it was last trained in September 2021, potentially affecting the quality of SEO keyword research.

Q3: What is the pricing structure for Manychat's Premium plan?

A3: Pricing information for Manychat’s Premium plan is not readily available on the vendor’s website.

In the dynamic landscape of generative AI tools, these six options offer diverse solutions for marketers and sales teams. From content creation to workflow automation, each tool comes with its unique strengths and considerations. As technology advances, staying informed about the evolving capabilities of these tools is essential for maximizing their benefits in marketing and sales strategies.