Author: Growth Lab

GrowthLab at the Intra African Trade Fair (IATF) Algeria: Strategy, Innovation, and Networking The Intra African Trade Fair (IATF) Algeria has quickly become a must-attend event for anyone interested in intra-African trade, B2B partnerships, and showcasing African businesses. This year, our agency GrowthLab, specialized in digital marketing, strategic communication, and branding, had the pleasure of […]

Creating a professional website: the 7 mistakes made (again) by local businesses Many local companies in Algeria invest in the creation of an Algerian website to gain visibility. Yet, even with the help of a web agency in Algeria, certain errors are still repeated and hinder the results. At Growth Lab Tunisia, we support brands […]

Why use a local communication agency to develop your business? Indeed, using a local communication agency can make all the difference! For a company in Algeria wishing to stand out. Working with an Algerian communication agency like Growth Lab, present in Tunisia and Dubai, means benefiting from tailor-made support with high added value, in tune […]

Inbound Marketing Training: why (and when) train your teams? At a time when the purchasing journey is becoming increasingly digitized, inbound marketing training becomes an essential strategic lever for any company wishing to attract, convert, and retain its prospects. At Growth Lab, in Tunisia as well as in Dubai, we support brands towards sustainable growth […]

7 powerful examples of B2B sales prospecting emails that convert In a world where mailboxes are saturated, writing an effective emailing is a real art. Whether you are a start-up or a major account, your commercial prospection by email cannot succeed without well-thought-out messages. Here are 7 examples of commercial prospecting emails signed by Growth […]

Comment Configurer et Optimiser une Boutique Instagram en 2024 Dans le monde du commerce en ligne, une boutique Instagram bien configurée peut transformer votre entreprise en 2024. En offrant à vos clients la possibilité d’acheter vos produits directement depuis l’application, vous leur proposez une expérience de shopping fluide et intuitive. Voici un guide complet pour […]

Maximizing Your ROI with Multichannel Marketing: Why Your Business Needs a Tailored Approach In the fast-evolving world of digital marketing, influencer marketing has been a powerful tool for brands to build credibility and reach wider audiences. As we move into 2024, a common question businesses are asking is: Is influencer marketing still worth the investment? […]

Maximizing Your ROI with Multichannel Marketing: Why Your Business Needs a Tailored Approach In today’s competitive digital landscape, relying on a single marketing channel is no longer enough to drive significant growth. To truly maximize your ROI and stay ahead of the competition, your business needs to embrace multichannel marketing—a strategic approach that uses multiple […]

The Basics of Facebook Pixel: How to Install and Track Conversions Effectively The Facebook Pixel is a powerful tool that allows businesses to track user actions on their website after they’ve clicked on a Facebook ad. This guide will walk you through how to install the Pixel and use it to track conversions effectively, even […]

Facebook Conversion Tracking: Which Method to Choose – Pixel, Conversion API, or Events Manager If you’re running Facebook ad campaigns, you know how important it is to track your conversions to measure your ads’ effectiveness. However, with options like the Facebook Pixel, Conversion API, and Events Manager, choosing the right method can be confusing. In […]